SEMA Show 2020 Registration

SEMA Show 2020 Registration Has Started! Are You Ready With Your Show Stand?

Annual gathering of SEMA show Las Vegas USA features automotive industry that focuses on the latest set of innovation done by the market experts. SEMA show 2020 is all set to take place in the month of November, 3rd till November, 6th 2020 at CONVENTION CENTER, LAS VEGAS. SEMA trade show 2020 is expected as a path to recovery after Covid-19, by positioning the vital assistance to the auto mobile businesses. The show managers are proactively working towards developing the protocols in order to create an optimum atmosphere to conduct the event, while keeping health and well-being measures on top most priority.

SEMA Vice President of Events Tom Gattuso, stated, since SEMA show Las Vegas 2020 would be fundamentally aiding the automotive industry, at the same time; we wouldn’t be hosting the show at the cost of health and safety of our visitors and exhibitors. While adding further to the statement, he mentioned “We’re confident that we will build a suitable environment that gives people certainty that they are not at risk to congregate, yet still leverages the 2020 SEMA Show’s position on the calendar to help the industry recover more quickly.”

Now that the SEMA Show Las Vegas  2020 USA is all set to begin and registration for the show has started, ask yourself, if you are ready for the show? Are you ready to exhibit in SEMA show 2020 with best of your strategy and booth designs? Well, in case you are still looking for an ideal exhibition booth design company in USA that can assist you with top notch trade show booth rental then consult our trade show expert today and avail the best deal as per your expo booth design and exhibit rentals.

Why Choose Sensations Exhibits As Your Custom Trade Show Exhibits Contractor?

  • We have our own in-house production facility that eases the whole process of designing and booth construction under one roof.
  • Our dedicated and creative team of booth designers and project managers working at Sensations Exhibits are highly experienced and well-qualified in their mainstream that helps them bring your brand vision to the reality. And being the most reliable trade show booth rental company in Las Vegas USA, we ensure to design and deliver exclusive trade show display rentals that compliment your brand/business.
  • Our trade show experts critically evaluate your trade show booth rental requirements and work on it accordingly while ensuring the quality output and high number of footfall.
  • We never under estimate the diverse business and are open to work with each and every type of brand and business ranging from varied business size and industry type.

Top 5 Trade Shows

Top 5 Trade Shows You Can Consider Investing In And Why?

Considering covid-19 has completely havocked the whole economy and has directly affected the trade show industry at a large scale. As a matter of fact, trade show industry generates billions of dollars annually and it has already paid off the cost of billion because of the pandemic. However, we believe, now is the time to gear up and polish your strategy in order to find the right upcoming trade shows in USA to exhibit in!

Why Consider Investing In Upcoming Shows? 

Yes, we completely understand your dilemma of how to choose the right show while the whole industry is closed! Well, it’s simpler than you think. Considering economy would start working after couple in months and market may start generating revenue, you can choose to target the shows starting September 2020 onwards.

Top 6 Trade Shows You Can Consider Investing In

Glassbuild America

GlassBuild Las Vegas, America is the most celebrated and prominent annual show for the entire industry of glass, door & window. Showcasing glass industry equipments, products & services including brand awareness is the chief forte of this event. Furthermore, goal at GlassBuild America is to create a platform to connect with new clienteles and to upsurge the sales.

IMEX America

IMEX America is considered as the king of convention facilities- the leading convention destination of North America, Las Vegas offering infinite entertainment and fabulous hospitality including world-class meeting amenities. IMEX is the show that features largest buyer program in North America attracting thousands of exhibitors and buyers from all across U.S. including all around the world.

Pack Expo

The Association of packaging & processing technology (Pack Expo USA) has created the platform that represents above 900 North American producers and dealers of components, equipment, and materials including services to packaging & processing industry.

Solar Power International

Solar Power International is event that is powered by Smart Electric Power Alliance (SEPA) and Solar Energy Industries Association (SEIA). SPI is platform solely focusing on creating an environment nurturing the exchange of creative ideas, expertise and knowledge for the further development of solar energy in United States.

National Business Aviation Association

National Business Aviation Association trade Show 2020 is an event ranked amongst the largest trade shows in USA bringing in together the current and prospective aircraft vendors, manufacturers including clients at one single platform.

Being the leading exhibition booth design company in USAwe have gathered the most prioritized trade shows that you can consider investing your money and energy in. Therefore, strategize your business plan and choose your exhibition booth builder wisely who can aid you with each and every trade show booth rental related issues.

Has-pandemic-truly-re-structured-the-trade-show-experience.

Has Pandemic Truly Re-Structured The Trade Show Experience?

Covid-19, the global pandemic has not just collapsed the world economy but has also frightened the human race from stepping out of their houses. In parallel to this, have you realized that it has also impacted the trade show industry while sweeping in a few major industry changes in the near future? We understand the pain of trade show booth contractor the USA and hence, we are here to give our finest understanding on which you can think over again and plan your upcoming trade show while choosing the right modular exhibits systems!

Well, it wouldn’t be wrong to say that digital technology is the first thing to come on the front line ever since the trade show industry has been impacted due to the coronavirus pandemic. Digital technology facilitating virtual events and online meetings has now on the highest demand since ever. However, the question that arises here is, can virtual events & digital conferences really substitute the significance of face-to-face events such as trade shows and exhibitions?

Replacing the value of face-to-face marketing is equal to the highly contrasting possibility. The importance and rich value trade shows and exhibitions have established in all the past years is irreplaceable. The current pandemic situation requires real-time solutions however, virtual events are just the solution as per the need for an on-going situation but not a permanent one. So, all the trade show booth design companies must not fear and work in the direction of new business possibilities by evolving according to the need of time.

Let’s have a brief insight into two different exhibiting aspects before you land on to a final execution!

Technology Driven Events: The Modern Trade Show Experience

Indeed, new social distancing guidelines are to distress the trade show experience. Type of trade show rental exhibits that used to be structured might not be seen in the coming future. Few changes in the functionality and designing of the space due to coronavirus is expected i.e., trade show exhibit rental designs will feature less spacing for product demonstration while allowing more space to the visitors as per the new social distancing guidelines.

Meanwhile, products can be displayed through digital signage, digital catalogs, and pre-installed tablets. Such modern technologies will open limitless ways to create electrifying product staging. Also, it’s said to be the best time to utilize 3D graphics & augmented reality (AR). Incorporating AR solution at your trade show booth displays will permit your visitors to use their tablets, smartphones, and apps to access detailed information about the product/service. This technology-driven interaction between the exhibitor and visitor can possibly become important to overcome the product presentation crisis.

Future Of Trade Show Booth Displays Construction

Exhibitors focusing on impressive and persuasive trade show exhibits are more likely to maneuver show visitors. Moving images, 3D animation, LED video walls, and multimedia presentations can positively uplift the value of a trade show booth contractors as well as companies showcasing such a worthy presentation of a business.

Moving towards new and changing construction requirements while keeping up with the current age’s trade show booth construction is indeed required. Soon after some time, these changes might occur in every second event. Other than that, modular & flexible trade show exhibit services are no new but have now proven to be the greatest fix to the on-going pandemic situation, when all you need is to stay in budget and quick trade show booth rental solutions.

Hope, now you have a better understanding, how pandemic has re-structured the trade show experience. In other words, it can be taken as an evolution in the trade show industry wherein, trade show booth design companies can take lessons and inspiration to uncover the new business possibilities.

Components Influencing Displayed Product

Components Influencing Displayed Product Or Service On Show Floor & Visitor’s Engagement

At trade show exhibit marketers should rely on “Smart Trade Show Exhibit Display”. Well planned and well-strategized exhibiting process ensures the marketers effectively interact and engage with their ideal customers and prospects. Keeping a creative and keen eye on your modular exhibits or custom exhibits helps in hosting a successful exhibit show display while meeting the company’s goals and objectives.

The core heart of setting up unique trade show exhibit display is “engagement”. Engagement on show floor is defined as “to establish a meaningful contact or connection with.” Speaking of the exhibition marketing industry, the “with” is identified as the target audience, existing customers, potential prospects, show floor visitors; the company would like to retain or do business with.

“Customers are key” to the sustainable business model. Building a quality relationship with your customers/clients is the primary foundation for a business’s long-term success. And to accomplish the same in today’s competitive world, exhibit display companies put ample creativity while gathering industry knowledge and understanding the client’s objects & business goals to be achieved. Exhibit manufacturers provide individualized service while offering customer-centric trade show booth designs and interactive exhibit show display that helps the exhibitor to establish a meaningful relationship with the visitors. This may help in attracting high footfall to your exhibit booth rentals which are also interlinked to increased engagement.

There are many components which can influence the display of product/service & helps in increasing the engagement:

  • Vigor: the level of energy with which you interact with the visitors during the show
  • Dedication: the sense of pride and belonging from being a client
  • Absorption: when a client is happy and satisfied with the product or service
  • Interactions: the many connections between the brand and the customer

Content comes first: Developing the approach and message and then choosing the appropriate technology to convey your brand’s objective.

The engagement is merely a draw that leads two people to a meaningful conversation and a next-step action that furthers the sales cycle.

To gain the most from any marketing event, it is important for you to ensure that the event – from the trade show exhibit display, to message conveyed, to interactive engagement, should be executed in a holistic approach while aiming to making that ultimate connection between trade show exhibit attendees and your brand to gain new customers and retaining the valued ones for future success.

JCK Las Vegas Trade Show 2021 Blog

How Lighting Plays A Crucial Role In JCK Las Vegas Show

The new lighting technologies are the backbone of the beautiful and striking exhibition stand displays on the show floor. When it comes to exhibiting the jewellery in the prominent event like JCK show, the architecture and graphics are just not enough! The illuminating jewellery requires the proper touch of lighting to capture the accurate, colour, shape and texture. JCK 2021 offers fine jewellery from the world’s top-notch jewellery designers, wholesalers, and manufacturers who are planning to exhibit in this show. It requires appropriate investment in lightning props and fixtures to make the products more appealing and to the foster sales. Here we bring you some important tips and tricks on how to use the lighting in jewellery show like JCK Trade Show to make it more captivating and appealing.

First things first, why focus on lighting for JCK Las Vegas?

  • Enhance the quality of your products
  • Gives a more inviting and welcoming senses
  • Enhance the ambiance and impact the audience
  • Gives a stylish professional look to your products
  • Pinpoint detailing and encourage the audience to buy
  • Helps in determining the tone, mood, and atmosphere

Here are some effective tips and tricks on how to fine-tune your products with the perfect lighting fixtures at JCK Show!

LEDs are the best solution

LED lights provide a variety of white shades that can easily blend well with the displayed jewellery and is always the perfect choice to make your displayed jewellery more appealing. Using LED tones with cooler whites can flawlessly make the diamonds more dazzling while marking a unique statement at JCK Las Vegas. LED lights are versatile that can be easily and efficiently utilized for overhead lighting while creating a huge difference at the trade show.

Choose lights as per your jewellery type

Choosing the lighting as per your jewellery type can assist in turning heads towards your booth. There are various types of diamonds and their spark is completely reliant on the types of lights you are using in your trade show booth. Make sure to set the correct lighting warmth to affix a better clarity while showcasing your diamonds. 6500 K cool white or even higher is the most common lightning warmth used for showcasing diamonds. If you are showcasing gold pieces then you can choose to light of warmth 3000 or 3500 K warm white.

Keep notes on the positioning of the light

How your lights are falling on your products can really make a big difference and therefore, it is extremely important to try different positions before settling down. The jewellery industry majorly uses front and the above light position as it can easily make the jewellery luminous.

Check with a professional

Taking help from the professionals to set up your lighting can assist you in boosting your sales while illuminating your jewellery. Make sure to set a budget and understand the recent lighting technologies that can assist you in choosing the best lighting as per your product type while highlighting the displayed jewellery.

When it comes to exhibiting at JCK Las Vegas, lighting can add additional beauty to your jewellery by highlighting the detailing of all the precious gems. JCK 2021 Trade Show is the perfect space to exhibit your fine pieces of jewellery and if you are still searching for an exhibiting partner, then we are just a call away!

 

SEMA Show Las vegas 2021

SEMA Trade Show To Be Staged In November 2021 At Las Vegas

Specialty Equipment Market Association also recognized as SEMA trade show that focuses on aftermarket automotive equipment announced its staging confirmation for 2021 in Las Vegas! The event will be taking place by the end of the year in November. Show organizers/ representatives of SEMA Las Vegas confirmed via an email stating, “This annual event is one of the prime trade shows which is planned to take place in Las Vegas Convention Center between 2nd November and 5th November 2021. Despite several trade shows juggling the final dates, the SEMA show organizers tried getting back on schedule. Speaking to the return, Las Vegas Convention Center now has the new West Hall since the trade shows are now returning to Las Vegas again.

Insight To SEMA Trade Show 2021 Las Vegas

As the SEMA show is it arrives in Las Vegas, numerous vehicles are being brought for the display. Since you know that SEMA is the world’s prominent automotive trade show, it reserves an enormous place in media to identify emerging trends, obtain content for articles, generate story ideas, and present the industry’s leading innovators. As a matter of fact, do you know, the SEMA trade show represents $46.2 billion of automotive aftermarket? Well, yes that true! In fact, it is the only exhibition show that brings every segment of the automotive industry together- from mobile electronics to hot rods and off-roads and collision repair. Moreover, with 2,400 plus exhibiting companies including trade show attendees from across the globe, the SEMA Las Vegas is the platform where the hottest and cutting-edge automotive products make the debut.  

Apart from that, the 2021 edition of the SEMA trade show Las Vegas will have the new 1.4-million square foot LVCC West Hall and resulting re-configuration of the overall SEMA floor plan that elevates the use of the show facilities. These developments will lead to the enhancement of the SEMA show experience for its exhibitors, buyers, and visitors by making the entire event easier to navigate with the help of new structures incorporated for easy congestion and greater interaction.

Opportunities You Can Benefit From At SEMA Las Vegas

No doubt, the SEMA show is the prime trade show assisting all scales of businesses to achieve success and name in the international market. Hence, while enabling the automotive specialty-equipment manufacturers to showcase their respective innovative products and make a debut in the industry, alongside, it also offers them the platform to connect with the industry’s influential buyers. Interesting, this four-day trade show attracts 161,000 + people which includes:  

  • 71,000 industry’s prominent buyers and executives looking for advanced automotive products to purchase
  • 2,400 exhibiting companies reps from almost 140 countries outside the United States
  • 3,300 media reps from consumer outlets and both trade

Apart from connecting manufacturers with dealers and buyers, the annual event of SEMA shows Las Vegas enriches the exhibitors’ participation via:  

  • networking events for each specific market segments enabling you to connect with industry peers
  • educational seminars that focus on new-age business strategies and practices like customer service, online marketing, new vehicle technology, and product training
  • featuring the industry trends including live drifting demonstrations, hands-on workshops, and much more

All such opportunities waiting for your participation in the SEMA trade show in 2021 in Las Vegas. So, register your booth space today and connect with us to trade show booth designing and building!

MINExpo-Las-Vegas-Trade-Show-Blog-2021

Product Launch & Display Strategy For MINExpo Las Vegas

Billed as the most prominent gathering platform for mining professionals and equipment suppliers, MINExpo International is a highly recognised trade show in Las Vegas for equipment and services you need for your business! From even the smallest components to the largest excavators, the MINExpo trade show is an ideal venue to launch and display products including cutting-edge technologies, advancement in safety technology, fuel cells, electrification, data systems, batteries, artificial intelligence (AI) applications for all stages of exploration and mining, analytical tools, and more. With over 1,100 exhibitors and 660,000 square feet of mining products, MINExpo Las Vegas is the largest mining exhibition in the world. Here is a full proof strategy for product launch and display at MINExpo.

Product Launch & Display Strategy For MINExpo Las Vegas

Create A Product-Centric Trade Show Booth

Your trade show booth is the most significant aspect to launch and display the product. Another integral part is the trade show booth design. The layout of the display including banners, graphics and placement products carry high importance while promoting your core business. Always keep in mind; launching a new product must be the centre attraction of your trade show booth. In other words, the highlighting point of your booth must be “The Product”. Indeed, a live product demonstration is the best way to create engagement on the show floor and give the first-hand experience to the potential buyers. Last but not the least, banners, graphics, and counter displays must highlight the features of the product.

Product Launch Video Promotion

MINExpo trade show showcases huge machinery and having said that, you may not be able to give a real-time product trail on the show floor. Hence, the best way to display the functioning of such huge machinery is via video promotion. Short video clips of your product on file will fulfil the purpose. Video promotions can be started right before the show. You can take the help of social media and can also integrate video walls in your trade show booth display. Make sure these video promotions highlight the feature of the product and give detailed information about the same.

Formulate Marketing Strategies

What ensures you the maximum footfall in your booth? Well, apart from creative and compelling booth design, formulating and executing marketing strategies hold a significant impact to drive your participation towards success! Therefore, creating the buzz about the product before the trade show, assist you in attracting attendees on the main day. Hence, this is the moment where your marketing strategies come into the picture! In order to formulate persuasive marketing strategies, focus on the key features and benefits of the product and offers (if any). Execution of these strategies can be achieved via social media marketing, video marketing, and email marketing. Other than that, you can also include a teaser of the product on your website.

Follow-Up After the MINExpo Trade Show

Once you have successfully established the product launch and display foundations, another and last step would be to follow up after the event is over. Here, the main task is to convert the leads into sales. Practising follow-up after every show will help the attendees of your booth to recall the company and the product displayed.

Pro Tip: Apart from displaying the new products as the chief focus, you must also display some of the similar products. But remember, the launch of the new product must the stress point of the entire show. Connect with us to book your trade show booth design at the MINExpo Las Vegas trade show.

CES-Las-Vegas-2022-Blog

Pandemic Fueled CES Las Vegas 2022 With Innovation and Opportunities

Consumer Technology Association (CTA) recently announced that Automotive Industry is tracking record growth at CES Las Vegas 2022– the world’s most powerful technology trade show! Interestingly, this turns out to be a great integration since the transportation and vehicle technology category is consequently reported to exceed the previous numbers of CES 2020. Meanwhile, exhibitors and various brands show great enthusiasm and continue to sign up for the upcoming CES trade show in Las Vegas. 2022 edition of CES will is scheduled to take place in Las Vegas from 5th January to 8th January.

Tech & Innovation To Be Seen At CES Trade Show

A significant trend to be seen at CES trade show 2022 is, how the pandemic has enabled the automotive industry to fuel with tech and innovation while impacting many more industries too, such as smart home, digital health, advertising, and marketing. Various companies have tossed products in the market that positively impacts health and wellness and most importantly, how people can stay in shape and improved their home experience. World’s leading brands including 3M, AT&T Business, Abbott, Omron Healthcare, Samsung Life Insurance, Philips, and Sleep Number will be sharing the latest contribution made in technology and innovation while focusing on digital health. That’s not it! Attendees can also expect to see Kohler, Belkin, and Moen displaying their cutting-edge smart home technologies.

With the shift witness in consumer culture during the pandemic, brands ultimately adjusted and accordingly explored the ideas that how they entertain their audiences. Hence, it wouldn’t be wrong to say, “Pandemic fueled the Automotive Industry’s leading show like CES Las Vegas with innovations and business opportunities”. Moving further, FreeWheel Media, Samsung Ads, NBCUniversal, WarnerMedia, Roku, DISH Network, and Snap will be exhibiting in C Space, demonstrating the latest trends and news in advertising, and marketing. Therefore, digital health, marketing and media, smart home, and advertising, (C Space) technologies are all expected to be seen at CES 2022 exhibition. Nonetheless, trade show visitors can also expect to see the latest in technology from pioneering companies such IBM, Amazon, Intel, Hyundai, LG Electronics, AMD, Panasonic, Qualcomm, Samsung Electronics, Procter & Gamble, Verizon, and much more.

Increased Opportunities At CES Las Vegas 2022

Since more than 175 companies have committed from the transportation and vehicle technology sector for the 2022 edition of the CES event, it ultimately results in a 12 percent increase in numbers in contrast to CES 2020. Transportation and vehicle technology will move to the LVCC’s new West Hall at CES Las Vegas 2022 and display the top brands such as Daimler AG, Audi, General Motors, and much more. In addition, exclusive representation is also expected in 2022 while welcoming a huge number of start-ups from all around the globe. Speaking of which, many international groups are increasing the space reserved. Majorly, start-ups will be representing a number of countries and large delegations from France, Italy, Netherlands,  Japan, Taiwan, South Korea, the UK, and Thailand.

Karen Chupka, EVP, CES, CTA stated, exhibitors, are extremely excited to return to Las Vegas to participate in CES and resume the face-to-face meetings with customers, partners, media, and industry professionals. Further, he mentioned, since exhibitors are selecting space and mapping out plans, we’re getting an idea about all the big trends to be seen at CES 2022 trade show. So, embrace yourself and start planning for your participation in the world’s leading automotive industry show called CES.

Marketing-Ideas-From-The-Depth-Of-Jewellery-Industry

Marketing Ideas For JCK Las Vegas From The Depth Of Jewelry Industry

The jewelry industry is manifesting day after day while taking along the industry’s pioneers with itself! However, the emerging new and independent jewelers stay clinging in between industry pioneers and marketing. Where at the one end, pioneers continue to grow in their prevailing customer base, new and independent jewelers struggle in between the changing consumer behavior and the new market paradigm- and left behind with jewelry marketers risk. Word-of-mouth advertising from loyal customers may not be an option for many in the market nevertheless, a rich narrative celebrating, and year-round (including holiday) promotions can help the new and emerging jewelers grow. To support the growing industry of (fine) jewelry, JCK Las Vegas trade show offers a unified international platform for all jewelers. Here are some marketing ideas dug from the depth of jewelry for the exhibitors seeking to participate in JCK Las Vegas.

Before we dive straight into the marketing ideas, here’s a first handed Pro Tip for all the emerging exhibitors going to exhibit in JCK!

Pro Tips For Exhibitors Participating In JCK Las Vegas

A major challenge faced by fine jewelry emerging companies is marketing their quality jewelry products to their target audience whereas, the industry pioneers actively promote their products as the best source for delicate and fine jewelry.

Pro-Tip: Avoid price-focused marketing since doing so can alienate your customers. Apart from that, we highly recommend building customer relationships while acknowledging the customers’ value through creative and thoughtful marketing. Practicing so will help you in positioning your brand to success.

Marketing Ideas Trio To Benefit From In Upcoming JCK Las Vegas 

Create Opportunities Via Rich Storytelling: Jewelry being such a symbolic and personal purchase, the customer experience you offer must be as thorough and multidimensional as possible. Storytelling enables the consumers to connect with the brand in the absence of physical/ face-to-face proximity. You are required to convey a sense of uniqueness to potential customers with a series of personalized and thoughtful crafted messages about your fine jewelry products. A skilled copywriter can help you create regular storytelling via emails, blog posts, and social media showcasing the brand’s offering. On that note, including photos of jewelry collections and thoughtful gifting suggestions will help enhance your jewelry marketing at the JCK Las Vegas trade show.

Attract Visitors Via Appealing Jewelry Presentation: Jewelry products are eye appealing due to their designs, styles, and materials used. Therefore, such products are capable of attracting more attention. But how can one find the right way to benefit from such eye-appealing offerings? Well, the best way is the “Presentation” of jewelry. In order to present your jewelry offerings at the JCK trade show, you must display the products with more spacing in between for an impactful presentation. Color thematic and product positioning will also create more appealing visual presentations while increasing the chances of impromptu purchase. Doing so will enable the visitors to notice and engage with displayed offerings that look too good to pass on! And hence, the ultimate success of your jewelry brand ends here with a trade show visitor demanding to buy the displayed items at your trade show booth.

Maximize Display Case Space: Considering the whole space of your trade show booth and how few square feet are occupied by the display cases can change your brand’s marketing game. Typically, most booths lose 40 percent of their total space due to aisle ways, office space, entrance, backrooms, and other facilities. Therefore, leaving the minimal/restricted product display case space! Hence, in an effort to showcase the maximum inventory, the result often leads to visual confusion of the product. On the other side, you can still visually guide your ideal shoppers/customers from one item to another by using basic design theories. To achieve that, create a strong focal point and key areas of interest to direct them through the display by allowing maximized display case space.

Trade-show-and-event-industry-may-witness-100-per-cent-re-opening

Will Vaccine Acceleration In America Result In 100% Return Of Live Events?

Covid-19 stroke was felt hard a year ago across the world! Businesses being shut down lead to the downfall of the world economy. However, over the time span of perseverance and ample researches, world researchers and scientists came with multiple vaccines to combat Covid-19. The launch of vaccinations around the world and vaccination drive taking place, alleviated the pandemic panic amongst the healthcare provisions and citizens. Soon by May 1, more than thirty percent of Americans were vaccinated, as stated by the Centers for Disease Control (CDC); with more Americans getting the shot every day! So, does that mean, live events will return to normalcy? To put the accuracy and facts upright, Brian Labus, Ph.D., MPH, REHS, assistant professor at the Dept. of Epidemiology and Biostatistics, UNLV School of Public Health provided insight to “vaccination and return of live events” in his recent interview.

Highlights Of The Story

  • Role of Covid vaccine in the re-opening of the trade show industry
  • Effect of new emerging variants on trade show & event industry
  • Vaccination rebounding pre-Covid normalcy
  • Safety protocols at trade shows & events
  • Expectancy of 100 percent re-opening of trade shows & events

Brian Labus addressed each of the above-mentioned statements in his recent interview and concisely explained the future proximity of the re-opening of the trade show & event industry and related concerns.

Brian Labus’s Response On Accelerating Vaccination Drive And Its Impact On Live Events

Elaborating “The role of vaccination in the re-opening of trade show industry”, Brian Labus explains:

Centers for Disease Control and Prevention (CDC) remains to release guidelines for fully vaccinated people. However, a traveler who is vaccinated is considered to be at low risk and requires no test or quarantine before and after travel. Further, he adds, groups of vaccinated people can gather with no masks compulsion and interact like before COVID. Meanwhile, unvaccinated people are not the beneficiaries of these options. In ended explaining the role of vaccination in the re-opening of the trade show industry by concluding, “COVID vaccinations are the path out of the pandemic and back to normalcy”.

Addressing “The effect of new emerging Covid variants on the trade show industry”, Brian Labus explains:

New emerging variants can be spread quickly or may cause more serious diseases in contrast to the previous variant. He further adds, “This may also pose a greater risk any time people gather together”. However, on the brighter side, vaccination appears to be effective even against the new emerging variants, which make it much more important than ever to get vaccinated in near future.

Explaining the third most important concern of trade show industry, “Can vaccination immediately result in rebounding pre-Covid normalcy”, Brian Labus states:

A certain percent of the population getting vaccination may not result in immediate pre-covid normalcy. Rather, it’s about putting an end to the covid spread in the community. Further, he states, “We must see the effects of vaccination in our case counts, and that’s what is going to drive behaviors”. In continuation, he says, getting back to normal may take some time but that has more to do with scheduling trade shows and events. Large events will be scheduled in the future however, we will see smaller and more regional/local events before large and international events.

Addressing, “Safety protocols like wearing masks at live trade shows & events”, Brian Labus explains: 

Masks are the most effective shield in stopping the spread of viruses and something that we need to continue to wear until we have the virus completely under our control. Further, he made his value addition by stating the importance of multiple layers. Multi-layers of fabrics enable more filtration while reducing the risk of catching the virus.

At last, answering, “Expectancy of 100 percent re-opening of trade show & events”, Brian Labus says:

“I am optimistic that we can get back to normal at the time when kids start returning to school by the fall”. However, it is completely dependent on how we respond as a community to the current and future situation. Concluding with, “We are on the virus’ timeline, and the virus has not been tipping its hand as to what is next”.

With the positive note left by Brian Labus, we hope to see a hundred percent re-opening of the trade show & events industry in the coming future!