CES-Las-Vegas-2022-Blog

Pandemic Fueled CES Las Vegas 2022 With Innovation and Opportunities

Consumer Technology Association (CTA) recently announced that Automotive Industry is tracking record growth at CES Las Vegas 2022– the world’s most powerful technology trade show! Interestingly, this turns out to be a great integration since the transportation and vehicle technology category is consequently reported to exceed the previous numbers of CES 2020. Meanwhile, exhibitors and various brands show great enthusiasm and continue to sign up for the upcoming CES trade show in Las Vegas. 2022 edition of CES will is scheduled to take place in Las Vegas from 5th January to 8th January.

Tech & Innovation To Be Seen At CES Trade Show

A significant trend to be seen at CES trade show 2022 is, how the pandemic has enabled the automotive industry to fuel with tech and innovation while impacting many more industries too, such as smart home, digital health, advertising, and marketing. Various companies have tossed products in the market that positively impacts health and wellness and most importantly, how people can stay in shape and improved their home experience. World’s leading brands including 3M, AT&T Business, Abbott, Omron Healthcare, Samsung Life Insurance, Philips, and Sleep Number will be sharing the latest contribution made in technology and innovation while focusing on digital health. That’s not it! Attendees can also expect to see Kohler, Belkin, and Moen displaying their cutting-edge smart home technologies.

With the shift witness in consumer culture during the pandemic, brands ultimately adjusted and accordingly explored the ideas that how they entertain their audiences. Hence, it wouldn’t be wrong to say, “Pandemic fueled the Automotive Industry’s leading show like CES Las Vegas with innovations and business opportunities”. Moving further, FreeWheel Media, Samsung Ads, NBCUniversal, WarnerMedia, Roku, DISH Network, and Snap will be exhibiting in C Space, demonstrating the latest trends and news in advertising, and marketing. Therefore, digital health, marketing and media, smart home, and advertising, (C Space) technologies are all expected to be seen at CES 2022 exhibition. Nonetheless, trade show visitors can also expect to see the latest in technology from pioneering companies such IBM, Amazon, Intel, Hyundai, LG Electronics, AMD, Panasonic, Qualcomm, Samsung Electronics, Procter & Gamble, Verizon, and much more.

Increased Opportunities At CES Las Vegas 2022

Since more than 175 companies have committed from the transportation and vehicle technology sector for the 2022 edition of the CES event, it ultimately results in a 12 percent increase in numbers in contrast to CES 2020. Transportation and vehicle technology will move to the LVCC’s new West Hall at CES Las Vegas 2022 and display the top brands such as Daimler AG, Audi, General Motors, and much more. In addition, exclusive representation is also expected in 2022 while welcoming a huge number of start-ups from all around the globe. Speaking of which, many international groups are increasing the space reserved. Majorly, start-ups will be representing a number of countries and large delegations from France, Italy, Netherlands,  Japan, Taiwan, South Korea, the UK, and Thailand.

Karen Chupka, EVP, CES, CTA stated, exhibitors, are extremely excited to return to Las Vegas to participate in CES and resume the face-to-face meetings with customers, partners, media, and industry professionals. Further, he mentioned, since exhibitors are selecting space and mapping out plans, we’re getting an idea about all the big trends to be seen at CES 2022 trade show. So, embrace yourself and start planning for your participation in the world’s leading automotive industry show called CES.

Marketing-Ideas-From-The-Depth-Of-Jewellery-Industry

Marketing Ideas For JCK Las Vegas From The Depth Of Jewelry Industry

The jewelry industry is manifesting day after day while taking along the industry’s pioneers with itself! However, the emerging new and independent jewelers stay clinging in between industry pioneers and marketing. Where at the one end, pioneers continue to grow in their prevailing customer base, new and independent jewelers struggle in between the changing consumer behavior and the new market paradigm- and left behind with jewelry marketers risk. Word-of-mouth advertising from loyal customers may not be an option for many in the market nevertheless, a rich narrative celebrating, and year-round (including holiday) promotions can help the new and emerging jewelers grow. To support the growing industry of (fine) jewelry, JCK Las Vegas trade show offers a unified international platform for all jewelers. Here are some marketing ideas dug from the depth of jewelry for the exhibitors seeking to participate in JCK Las Vegas.

Before we dive straight into the marketing ideas, here’s a first handed Pro Tip for all the emerging exhibitors going to exhibit in JCK!

Pro Tips For Exhibitors Participating In JCK Las Vegas

A major challenge faced by fine jewelry emerging companies is marketing their quality jewelry products to their target audience whereas, the industry pioneers actively promote their products as the best source for delicate and fine jewelry.

Pro-Tip: Avoid price-focused marketing since doing so can alienate your customers. Apart from that, we highly recommend building customer relationships while acknowledging the customers’ value through creative and thoughtful marketing. Practicing so will help you in positioning your brand to success.

Marketing Ideas Trio To Benefit From In Upcoming JCK Las Vegas 

Create Opportunities Via Rich Storytelling: Jewelry being such a symbolic and personal purchase, the customer experience you offer must be as thorough and multidimensional as possible. Storytelling enables the consumers to connect with the brand in the absence of physical/ face-to-face proximity. You are required to convey a sense of uniqueness to potential customers with a series of personalized and thoughtful crafted messages about your fine jewelry products. A skilled copywriter can help you create regular storytelling via emails, blog posts, and social media showcasing the brand’s offering. On that note, including photos of jewelry collections and thoughtful gifting suggestions will help enhance your jewelry marketing at the JCK Las Vegas trade show.

Attract Visitors Via Appealing Jewelry Presentation: Jewelry products are eye appealing due to their designs, styles, and materials used. Therefore, such products are capable of attracting more attention. But how can one find the right way to benefit from such eye-appealing offerings? Well, the best way is the “Presentation” of jewelry. In order to present your jewelry offerings at the JCK trade show, you must display the products with more spacing in between for an impactful presentation. Color thematic and product positioning will also create more appealing visual presentations while increasing the chances of impromptu purchase. Doing so will enable the visitors to notice and engage with displayed offerings that look too good to pass on! And hence, the ultimate success of your jewelry brand ends here with a trade show visitor demanding to buy the displayed items at your trade show booth.

Maximize Display Case Space: Considering the whole space of your trade show booth and how few square feet are occupied by the display cases can change your brand’s marketing game. Typically, most booths lose 40 percent of their total space due to aisle ways, office space, entrance, backrooms, and other facilities. Therefore, leaving the minimal/restricted product display case space! Hence, in an effort to showcase the maximum inventory, the result often leads to visual confusion of the product. On the other side, you can still visually guide your ideal shoppers/customers from one item to another by using basic design theories. To achieve that, create a strong focal point and key areas of interest to direct them through the display by allowing maximized display case space.

Trade-show-and-event-industry-may-witness-100-per-cent-re-opening

Will Vaccine Acceleration In America Result In 100% Return Of Live Events?

Covid-19 stroke was felt hard a year ago across the world! Businesses being shut down lead to the downfall of the world economy. However, over the time span of perseverance and ample researches, world researchers and scientists came with multiple vaccines to combat Covid-19. The launch of vaccinations around the world and vaccination drive taking place, alleviated the pandemic panic amongst the healthcare provisions and citizens. Soon by May 1, more than thirty percent of Americans were vaccinated, as stated by the Centers for Disease Control (CDC); with more Americans getting the shot every day! So, does that mean, live events will return to normalcy? To put the accuracy and facts upright, Brian Labus, Ph.D., MPH, REHS, assistant professor at the Dept. of Epidemiology and Biostatistics, UNLV School of Public Health provided insight to “vaccination and return of live events” in his recent interview.

Highlights Of The Story

  • Role of Covid vaccine in the re-opening of the trade show industry
  • Effect of new emerging variants on trade show & event industry
  • Vaccination rebounding pre-Covid normalcy
  • Safety protocols at trade shows & events
  • Expectancy of 100 percent re-opening of trade shows & events

Brian Labus addressed each of the above-mentioned statements in his recent interview and concisely explained the future proximity of the re-opening of the trade show & event industry and related concerns.

Brian Labus’s Response On Accelerating Vaccination Drive And Its Impact On Live Events

Elaborating “The role of vaccination in the re-opening of trade show industry”, Brian Labus explains:

Centers for Disease Control and Prevention (CDC) remains to release guidelines for fully vaccinated people. However, a traveler who is vaccinated is considered to be at low risk and requires no test or quarantine before and after travel. Further, he adds, groups of vaccinated people can gather with no masks compulsion and interact like before COVID. Meanwhile, unvaccinated people are not the beneficiaries of these options. In ended explaining the role of vaccination in the re-opening of the trade show industry by concluding, “COVID vaccinations are the path out of the pandemic and back to normalcy”.

Addressing “The effect of new emerging Covid variants on the trade show industry”, Brian Labus explains:

New emerging variants can be spread quickly or may cause more serious diseases in contrast to the previous variant. He further adds, “This may also pose a greater risk any time people gather together”. However, on the brighter side, vaccination appears to be effective even against the new emerging variants, which make it much more important than ever to get vaccinated in near future.

Explaining the third most important concern of trade show industry, “Can vaccination immediately result in rebounding pre-Covid normalcy”, Brian Labus states:

A certain percent of the population getting vaccination may not result in immediate pre-covid normalcy. Rather, it’s about putting an end to the covid spread in the community. Further, he states, “We must see the effects of vaccination in our case counts, and that’s what is going to drive behaviors”. In continuation, he says, getting back to normal may take some time but that has more to do with scheduling trade shows and events. Large events will be scheduled in the future however, we will see smaller and more regional/local events before large and international events.

Addressing, “Safety protocols like wearing masks at live trade shows & events”, Brian Labus explains: 

Masks are the most effective shield in stopping the spread of viruses and something that we need to continue to wear until we have the virus completely under our control. Further, he made his value addition by stating the importance of multiple layers. Multi-layers of fabrics enable more filtration while reducing the risk of catching the virus.

At last, answering, “Expectancy of 100 percent re-opening of trade show & events”, Brian Labus says:

“I am optimistic that we can get back to normal at the time when kids start returning to school by the fall”. However, it is completely dependent on how we respond as a community to the current and future situation. Concluding with, “We are on the virus’ timeline, and the virus has not been tipping its hand as to what is next”.

With the positive note left by Brian Labus, we hope to see a hundred percent re-opening of the trade show & events industry in the coming future!

Technology-Trends-For-Trade-Shows-Happening-In-2021

Technology Trends For Trade Shows Happening In 2021

The trade show industry has seen an unfortunate downfall in past one year. Events being called across the industry lead to uncertainty and discerning situation. Meanwhile, virtual events grasped the drowning rate of trade shows. Big shows went virtual and managed to take place! But by the time (a few months ago), the trade show industry started responding with events confirmations and governments to re-open the industry. However, re-opening of the trade shows added quite a change- strictly to be followed by exhibitors and visitors for the public’s safety. In this course, health and hygiene protocols also came along with the hybrid format- which seemed to be implemented by several shows. Of course, hybrid trade shows were the expansion to the events while maximizing the trade show’s reach by enabling exhibitors and visitors to participate from anywhere in the world. However, it turned; hybrid events couldn’t replace face-to-face trade shows!

Face-to-face trade shows indeed, can’t be replaced. Interaction and networking at in-person events widen the business opportunities and ways to demonstrate your products. Herein, combating the uncertainty of interaction with visitors and industry peers, we propose the idea to install technology in your trade show booth. Therefore, if you want people to interact with you and explore your brand, technology is a great way to encourage safe interaction. These technologies include digital elements and interactive online experiences. Here are some possible technology trends that you can incorporate in your next trade show display.

Technology Trends You Can Incorporate In Your Next Trade Show Booth

  • Gesture Catalogues
    Gesture Catalogue is one of the technology driven concepts that replicates the traditional pamphlets and brochures to display your company profile, products and services offered. It gives ease to browse about your company and offered products & services using in-store tablets/smart screens. These catalogs are typically an example of smart technology to display customized digital business catalogues that can be operated via hand and voice gestures.
  • Video Walls
    The ability to interact with visitors is the key to create enriched experiences. And the perfect way to attract increased footfall and engage your trade show booth visitors is to share visual content via video walls. Video wall technology adds an innovative paradigm to the exhibiting experience- an immersive way to achieve the most! By simply covering the walls of your trade show booth with multiple video walls, can help transform the regular space into a truly immersive space.
  • AI For Exhibitions
    It’s not just that Artificial Intelligence (AI) Technology re-shaped the entire computer science branch but also gave the technology edge to the exhibition industry. Automated lead generation, client feedback and integrated visitor’s analysis are few extensions that benefited to exhibition industry in assistance with Artificial Intelligence. AI technology integrated into exhibition stands designed and built by us contain the advancements backed by AI.
  • Schedulers
    Eliminating the lack of communication, schedulers work as the viable technology for exhibitors and visitors to stay updated about the meeting and conference to take place at the trade show. Other than this, schedulers are also specialized in profiling your company detail, products & services including staff information and types of available collaborations. A more significant aspect of schedulers is, it is integrated with ER Show Interactive Trade Show Floor Map enabling the exhibitors to pre-book the hall and booth stands in real-time and extends the benefit to search booths and their respective product and service offerings.

Additional Technology Take Ways For Your Next Trade Show Display

Downloadable business cards and e-brochures encompassing your company’s information can be the relevant technology to incorporate in future trade show booths. Other than that, you can also include graphics containing the QR code that will ensure a touch-less exchange of information. Indeed, technology is inevitable that continues to evolve at a rapid pace. So, let’s just utilize the offerings of revolutionizing technology that can later help you and your company to grow a single touch.

PackExpo-Las-Vegas-Blog

Reasons Why Exhibiting At Pack Expo Las Vegas Can Bring You Closer To New Business Opportunities

Buzzing the packaging and processing industry with new business and lifetime networking opportunities, Pack Expo Las Vegas records 78 percent of attendees having the power to make or influence the purchasing decisions in their respective companies. Not just it holds the highest decision-making attendees but also, the pack expo trade show opens the business possibilities in 44 plus verticals under one same roof! This leading show of the packaging and processing industry welcomes exhibitors and attendees from the food & beverage industry with its 13 various verticals, pharmaceutical/medical device industry with its 6 varying verticals, and other packed goods industry with the miscellaneous products ranging from automobile to toys/sports/crafts. Therefore, exhibiting in such a wide trade show like pack expo Las Vegas can be a chance to amplify your business.

Now the question arises, how and why an exhibitor can attain success by exhibiting at the Pack Expo trade show? Well, to its answers, we have accumulated the 4 strong reasoning that can bring you closer to new business opportunities!

Why Exhibiting At Pack Expo Las Vegas Can Bring You Closer To New Business Opportunities?

  • Breakthrough in 40+ Industry Verticals

    The trade show pack expo connects the suppliers with end-users from virtually every vertical industry. This dynamic mix leads to unexpected ideas and exciting approaches to solving packaging challenges. In other words, it brings nearly every sector together while aiding exhibitors to reach maximum suppliers. Verticals like baking & snacks, beverage, branding, confectioner, chemical/household, cosmetic/personal care, dairy, food, medical devices, pharma, pet food, and more are represented in the pack expo show.

  • Sponsorships & Advertising

    Maximize your business reach at pack expo Las Vegas with numerous sponsorships and quality advertising available at the event. Sponsorships & advertising can help you centralize your brand at the trade show while increasing business opportunities and guaranteed brand visibility to thousands of visitors during and even after the show. You can opt for any method for the advertising amongst the following options: Digital, Expo-Wide, Printed, and Speaking Opportunities. All you need is, to connect with the show organizer.

  • Educational & Roundtable Sessions With Industry Experts

    Multiple free educational sessions at the pack expo trade show make it opportune to attend and exhibit in the event. Moreover, offered educational and roundtable sessions with industry-leading experts ease the pain to stay updated with the industry’s breakthroughs innovations, and trends. Interestingly, the show hosts 70 plus educational sessions that can help you find the right information for the growth of your business.

  • 30 Minutes Presentation On Centralised Stage

    Hosted under the “Innovation Stage Presentation”, now you can present your brand to potential customers by speaking to your targeted audience for 30 minutes on a centralized stage. Simply share advances, innovations, and products that your brand/company is contributing to the revolutionizing packaging and processing industry. Presenting your company for 30-minutes in a seminar on centralized stages can assist you in reaching the right audience for your business growth and opportunities.

If you are an aspiring exhibitor and searching for a trade show booth design construction company for pack expo Las Vegas then connect with us! With the expertise of 20 years in the exhibition industry, we build trade show displays for nearly 200 companies exhibiting in the USA. At last, we promise you success and creativity both at a time!

Cosmoprof-Las-Vegas-exhibit

Color Themes For Maximized Footfall At Cosmoprof Las Vegas Trade Show Booth

Colors are omnipresent! Do you imagine a world without any tints or shades? Doesn’t it look bland to you? Well, you cannot underestimate the power of colors. Various researches support the fact that colors are the most essential visual cue that can attract people and can influence their thoughts and perspectives. Therefore, saying, the right blend of colors acts as a magical potion, wouldn’t be wrong! What if we say, this blog post will be carrying out some of the most influential color themes that can help maximize the footfall at Cosmoprof North America Las Vegas Trade Show Booth?

Well, the right color combination depicts the theme of your brand and your trade show display while shaping the mood of onlookers. The accurate amalgamation of color themes in a marketing space is extremely vital to draw the attendees’ attention while making your brand highly recognizable. Speaking of which, understanding the basic colors will assist you in utilizing the right shades for the Cosmoprof North America trade show booth. Learn more about color themes to create vibrant Trade Show Exhibits in the world of beauty- COSMOPROF NORTH AMERICA LAS VEGAS!

Black for enhanced product display: Black is an ideal color to establish a bold impression amongst your audiences and to enhance your product display when paired with ambient lighting. The beauty industry often perceives the color black as classy and bold. Black is associated with power, strength, and elegance that can easily blend with any color and depicts a high status. Beauty brands generally use this color to make their products look distinctive and dazzling. Black when used in contrast- especially with white, reflects a positive blend of energy, conveys definite marks–reflects positive communicative potential (for conveying accurate information) therefore, you will find this bold color in various beauty trade show graphics. So, convey a feeling of certainty in your audience by pairing it with bright tones.

Color Code: Black 6C

White for an expansive feel in space: The color white stands for purity, cleanliness, and simplicity. Most importantly, the color white gives an expansive feel to space. Fabulously pair white with bright colors to create a sense of space or to highlight your products. White is often used to make your show stand more spacious, clean, and large. In marketing space, white is used to instill positivity and a feeling of safety in your attendees. Other than that, beauty brands can use this color to symbolize a sense of certainty and to bring clarity to the mind of the attendees about their products.

Color Code: 11-4001

Beige for a premium representation: Beige (a camel brown color) symbolizes a calm, neutral, and relaxing effect and is generally ideal for premium skincare brands. The color beige originates from the amalgamation of a light/pale grey, brown, and yellow. Beige is a neutrally relaxing color and contains the exact softness and pureness as the shade white. The beauty brands can use this color to represent natural and pure skincare products that will provide a deep sense of relaxation to your skin. Color beige blends well with skin tones and may suggest a desire for visual or color coordination. There are various shades of the color beige and it could depict a desire for a more natural look depending upon the shades. In marketing space, beige is used to instill feelings of natural and neutral calmness in the audience.

Color Code: 7499 C

Light purple for luxurious displays: Purple is the perfect amalgamation of calm stability of blue and fierce oomph of red. Purple color is linked with royalty, nobility, luxury, power, and ambition. The color purple gives off an air of luxury & calmness to the mind and has a variety of effects on both body and mind. The beauty brands can use this color to denote uplifting spirits, calm mind, nerves, and body. Light purple can easily blend well with tints like yellow, orange, white, and green. In marketing space, light purple is used to depict more womanly products and instill cheerful, wealthy, creativity and playful vibes in the audience.

Color Code: 670 C

Mint green for serene & organic products: Mint green (a more pastel shade of green) represents tranquillity, calmness, and serenity. Beauty brands can use this color to make reconnect with the calm, pure and peaceful nature of their products or services. This color denotes that the brand is chemical-free, organic & closer to nature. In the beauty industry, mint green is used to take you close to the natural, soothing and comforting products that assure your natural revitalization. Refreshing green also denotes youthful, regenerating, and renewing vibes which makes it apt to highlight products that are free of chemicals.

Color Code: 2253 C