The trade show industry has seen an unfortunate downfall in past one year. Events being called across the industry lead to uncertainty and discerning situation. Meanwhile, virtual events grasped the drowning rate of trade shows. Big shows went virtual and managed to take place! But by the time (a few months ago), the trade show industry started responding with events confirmations and governments to re-open the industry. However, re-opening of the trade shows added quite a change- strictly to be followed by exhibitors and visitors for the public’s safety. In this course, health and hygiene protocols also came along with the hybrid format- which seemed to be implemented by several shows. Of course, hybrid trade shows were the expansion to the events while maximizing the trade show’s reach by enabling exhibitors and visitors to participate from anywhere in the world. However, it turned; hybrid events couldn’t replace face-to-face trade shows!
Face-to-face trade shows indeed, can’t be replaced. Interaction and networking at in-person events widen the business opportunities and ways to demonstrate your products. Herein, combating the uncertainty of interaction with visitors and industry peers, we propose the idea to install technology in your trade show booth. Therefore, if you want people to interact with you and explore your brand, technology is a great way to encourage safe interaction. These technologies include digital elements and interactive online experiences. Here are some possible technology trends that you can incorporate in your next trade show display.
Technology Trends You Can Incorporate In Your Next Trade Show Booth
- Gesture Catalogues
Gesture Catalogue is one of the technology driven concepts that replicates the traditional pamphlets and brochures to display your company profile, products and services offered. It gives ease to browse about your company and offered products & services using in-store tablets/smart screens. These catalogs are typically an example of smart technology to display customized digital business catalogues that can be operated via hand and voice gestures.
- Video Walls
The ability to interact with visitors is the key to create enriched experiences. And the perfect way to attract increased footfall and engage your trade show booth visitors is to share visual content via video walls. Video wall technology adds an innovative paradigm to the exhibiting experience- an immersive way to achieve the most! By simply covering the walls of your trade show booth with multiple video walls, can help transform the regular space into a truly immersive space.
- AI For Exhibitions
It’s not just that Artificial Intelligence (AI) Technology re-shaped the entire computer science branch but also gave the technology edge to the exhibition industry. Automated lead generation, client feedback and integrated visitor’s analysis are few extensions that benefited to exhibition industry in assistance with Artificial Intelligence. AI technology integrated into exhibition stands designed and built by us contain the advancements backed by AI.
Eliminating the lack of communication, schedulers work as the viable technology for exhibitors and visitors to stay updated about the meeting and conference to take place at the trade show. Other than this, schedulers are also specialized in profiling your company detail, products & services including staff information and types of available collaborations. A more significant aspect of schedulers is, it is integrated with ER Show Interactive Trade Show Floor Map enabling the exhibitors to pre-book the hall and booth stands in real-time and extends the benefit to search booths and their respective product and service offerings.
Additional Technology Take Ways For Your Next Trade Show Display
Downloadable business cards and e-brochures encompassing your company’s information can be the relevant technology to incorporate in future trade show booths. Other than that, you can also include graphics containing the QR code that will ensure a touch-less exchange of information. Indeed, technology is inevitable that continues to evolve at a rapid pace. So, let’s just utilize the offerings of revolutionizing technology that can later help you and your company to grow a single touch.