JCK Las Vegas Trade Show 2021 Blog

How Lighting Plays A Crucial Role In JCK Las Vegas Show

The new lighting technologies are the backbone of the beautiful and striking exhibition stand displays on the show floor. When it comes to exhibiting the jewellery in the prominent event like JCK show, the architecture and graphics are just not enough! The illuminating jewellery requires the proper touch of lighting to capture the accurate, colour, shape and texture. JCK 2021 offers fine jewellery from the world’s top-notch jewellery designers, wholesalers, and manufacturers who are planning to exhibit in this show. It requires appropriate investment in lightning props and fixtures to make the products more appealing and to the foster sales. Here we bring you some important tips and tricks on how to use the lighting in jewellery show like JCK Trade Show to make it more captivating and appealing.

First things first, why focus on lighting for JCK Las Vegas?

  • Enhance the quality of your products
  • Gives a more inviting and welcoming senses
  • Enhance the ambiance and impact the audience
  • Gives a stylish professional look to your products
  • Pinpoint detailing and encourage the audience to buy
  • Helps in determining the tone, mood, and atmosphere

Here are some effective tips and tricks on how to fine-tune your products with the perfect lighting fixtures at JCK Show!

LEDs are the best solution

LED lights provide a variety of white shades that can easily blend well with the displayed jewellery and is always the perfect choice to make your displayed jewellery more appealing. Using LED tones with cooler whites can flawlessly make the diamonds more dazzling while marking a unique statement at JCK Las Vegas. LED lights are versatile that can be easily and efficiently utilized for overhead lighting while creating a huge difference at the trade show.

Choose lights as per your jewellery type

Choosing the lighting as per your jewellery type can assist in turning heads towards your booth. There are various types of diamonds and their spark is completely reliant on the types of lights you are using in your trade show booth. Make sure to set the correct lighting warmth to affix a better clarity while showcasing your diamonds. 6500 K cool white or even higher is the most common lightning warmth used for showcasing diamonds. If you are showcasing gold pieces then you can choose to light of warmth 3000 or 3500 K warm white.

Keep notes on the positioning of the light

How your lights are falling on your products can really make a big difference and therefore, it is extremely important to try different positions before settling down. The jewellery industry majorly uses front and the above light position as it can easily make the jewellery luminous.

Check with a professional

Taking help from the professionals to set up your lighting can assist you in boosting your sales while illuminating your jewellery. Make sure to set a budget and understand the recent lighting technologies that can assist you in choosing the best lighting as per your product type while highlighting the displayed jewellery.

When it comes to exhibiting at JCK Las Vegas, lighting can add additional beauty to your jewellery by highlighting the detailing of all the precious gems. JCK 2021 Trade Show is the perfect space to exhibit your fine pieces of jewellery and if you are still searching for an exhibiting partner, then we are just a call away!

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