The jewelry industry is manifesting day after day while taking along the industry’s pioneers with itself! However, the emerging new and independent jewelers stay clinging in between industry pioneers and marketing. Where at the one end, pioneers continue to grow in their prevailing customer base, new and independent jewelers struggle in between the changing consumer behavior and the new market paradigm- and left behind with jewelry marketers risk. Word-of-mouth advertising from loyal customers may not be an option for many in the market nevertheless, a rich narrative celebrating, and year-round (including holiday) promotions can help the new and emerging jewelers grow. To support the growing industry of (fine) jewelry, JCK Las Vegas trade show offers a unified international platform for all jewelers. Here are some marketing ideas dug from the depth of jewelry for the exhibitors seeking to participate in JCK Las Vegas.
Before we dive straight into the marketing ideas, here’s a first handed Pro Tip for all the emerging exhibitors going to exhibit in JCK!
Pro Tips For Exhibitors Participating In JCK Las Vegas
A major challenge faced by fine jewelry emerging companies is marketing their quality jewelry products to their target audience whereas, the industry pioneers actively promote their products as the best source for delicate and fine jewelry.
Pro-Tip: Avoid price-focused marketing since doing so can alienate your customers. Apart from that, we highly recommend building customer relationships while acknowledging the customers’ value through creative and thoughtful marketing. Practicing so will help you in positioning your brand to success.
Marketing Ideas Trio To Benefit From In Upcoming JCK Las Vegas
Create Opportunities Via Rich Storytelling: Jewelry being such a symbolic and personal purchase, the customer experience you offer must be as thorough and multidimensional as possible. Storytelling enables the consumers to connect with the brand in the absence of physical/ face-to-face proximity. You are required to convey a sense of uniqueness to potential customers with a series of personalized and thoughtful crafted messages about your fine jewelry products. A skilled copywriter can help you create regular storytelling via emails, blog posts, and social media showcasing the brand’s offering. On that note, including photos of jewelry collections and thoughtful gifting suggestions will help enhance your jewelry marketing at the JCK Las Vegas trade show.
Attract Visitors Via Appealing Jewelry Presentation: Jewelry products are eye appealing due to their designs, styles, and materials used. Therefore, such products are capable of attracting more attention. But how can one find the right way to benefit from such eye-appealing offerings? Well, the best way is the “Presentation” of jewelry. In order to present your jewelry offerings at the JCK trade show, you must display the products with more spacing in between for an impactful presentation. Color thematic and product positioning will also create more appealing visual presentations while increasing the chances of impromptu purchase. Doing so will enable the visitors to notice and engage with displayed offerings that look too good to pass on! And hence, the ultimate success of your jewelry brand ends here with a trade show visitor demanding to buy the displayed items at your trade show booth.
Maximize Display Case Space: Considering the whole space of your trade show booth and how few square feet are occupied by the display cases can change your brand’s marketing game. Typically, most booths lose 40 percent of their total space due to aisle ways, office space, entrance, backrooms, and other facilities. Therefore, leaving the minimal/restricted product display case space! Hence, in an effort to showcase the maximum inventory, the result often leads to visual confusion of the product. On the other side, you can still visually guide your ideal shoppers/customers from one item to another by using basic design theories. To achieve that, create a strong focal point and key areas of interest to direct them through the display by allowing maximized display case space.