Top 3 Evolutions That Trade Show Industry Has Witnessed Recently

Top 3 Evolutions That Trade Show Industry Has Witnessed Recently

2021 is the year of experimentation and rebuilding- the year of transition and evolutions! Barring the uncertain business situation and starting over to shape the future of trade show industry is what lies next to us. Proven to be more successful than ever- embracing evolution is the new format of the trade show booth design and trade show booth builder industry in 2021. A report submitted by UFI, the global association of trade show industry, stated that trade shows will once mark the success than all-time after going off for once. To this, UFI polled 457 different companies from 64 countries while claiming that the end results of their poll are the gold for trade show industry.

Here are few facts that will re-establish your faith in trade shows, stated by UFI:

  1. Revenues will be double in 2021 in comparison to last two years
  2. 57 per cent of North Americans voted for in-person trade shows over virtual events
  3. 64 per cent of the respondents said the loss that occurred last year has reinforced the importance of face-to-face trade shows

2021 Comes With Great Evolutions: Recent Evolutions Witnessed By Trade Show Industry

Hybrid Trade Show Booths Are The Next Best Option

Hybrid trade show booths are a combination of modular and custom rental exhibits. In line to make its place in the trade show industry- these booths are the real-life examples of successful trade shows. Having said that, hybrid booths are the emerging trade show format showcasing evolution in the industry. Additional accessible features and customized content are two distinctive characteristics of hybrid trade show exhibits. Its ability to host an interactive booth in global trade shows is highly captivating. Hence, hybrid trade show booths are the next best option for the exhibitors looking to increase profits in coming years.

Flexible Ticketing For Hassle-Free Entry In Trade Shows

Events transitioning from live to virtual, virtual to hybrid, and again to live has left the trade show industry with unrealized evolution- evolution of flexible ticketing. Show organizers introducing flexible ticketing for trade shows to accommodate exhibitors and visitors while challenging the uncertain scenarios, was needed to evolve! Well another yet significant benefit of offering flexible ticketing at trade show is retaining delegates (since its designed in such a way that can be utilized in any given circumstances such as show postpone, reschedule or virtual/hybrid shift while eliminating the need of refund). Moreover, flexible ticketing will enable customers to select in-between live or virtual trade show completely based on their location and preference. Indeed, the flexible ticketing option initiated via show organizers plays a crucial role in retaining attendees, offering peace of mind to the delegates and allowing trade show industry to operate fluidly despite of uncertainty.

Digital Disruption Made Exhibitors’ Life Easier

Technology born from digital disruption offers competitive advantages to the exhibitors while letting them ripe customer engagement successfully. One of the crucial advantages of technology for trade shows is the ability to generate personalized experience for the visitors. Speaking of next level digital disruption seen on show floor is virtual reality and AI create a unique and personalized kind of interactions with the trade show attendees. Do you remember when exhibitors used to hand out their brochures to the visitors to advertise their product (s) and service (s). Well, virtual reality and artificial intelligence now allows your audience to experience and feel a product in real with the help of digital disruption while making their each dollar count worthwhile at your trade show booth. Through digital disruptions like virtual reality and artificial intelligence, exhibitors can now take their booth’s presentation at global level.