Covid-19, the global pandemic has not just collapsed the world economy but has also frightened the human race from stepping out of their houses. In parallel to this, have you realized that it has also impacted the trade show industry while sweeping in a few major industry changes in the near future? We understand the pain of trade show booth contractor the USA and hence, we are here to give our finest understanding on which you can think over again and plan your upcoming trade show while choosing the right modular exhibits systems!
Well, it wouldn’t be wrong to say that digital technology is the first thing to come on the front line ever since the trade show industry has been impacted due to the coronavirus pandemic. Digital technology facilitating virtual events and online meetings has now on the highest demand since ever. However, the question that arises here is, can virtual events & digital conferences really substitute the significance of face-to-face events such as trade shows and exhibitions?
Replacing the value of face-to-face marketing is equal to the highly contrasting possibility. The importance and rich value trade shows and exhibitions have established in all the past years is irreplaceable. The current pandemic situation requires real-time solutions however, virtual events are just the solution as per the need for an on-going situation but not a permanent one. So, all the trade show booth design companies must not fear and work in the direction of new business possibilities by evolving according to the need of time.
Let’s have a brief insight into two different exhibiting aspects before you land on to a final execution!
Technology Driven Events: The Modern Trade Show Experience
Indeed, new social distancing guidelines are to distress the trade show experience. Type of trade show rental exhibits that used to be structured might not be seen in the coming future. Few changes in the functionality and designing of the space due to coronavirus is expected i.e., trade show exhibit rental designs will feature less spacing for product demonstration while allowing more space to the visitors as per the new social distancing guidelines.
Meanwhile, products can be displayed through digital signage, digital catalogs, and pre-installed tablets. Such modern technologies will open limitless ways to create electrifying product staging. Also, it’s said to be the best time to utilize 3D graphics & augmented reality (AR). Incorporating AR solution at your trade show booth displays will permit your visitors to use their tablets, smartphones, and apps to access detailed information about the product/service. This technology-driven interaction between the exhibitor and visitor can possibly become important to overcome the product presentation crisis.
Future Of Trade Show Booth Displays Construction
Exhibitors focusing on impressive and persuasive trade show exhibits are more likely to maneuver show visitors. Moving images, 3D animation, LED video walls, and multimedia presentations can positively uplift the value of a trade show booth contractors as well as companies showcasing such a worthy presentation of a business.
Moving towards new and changing construction requirements while keeping up with the current age’s trade show booth construction is indeed required. Soon after some time, these changes might occur in every second event. Other than that, modular & flexible trade show exhibit services are no new but have now proven to be the greatest fix to the on-going pandemic situation, when all you need is to stay in budget and quick trade show booth rental solutions.
Hope, now you have a better understanding, how pandemic has re-structured the trade show experience. In other words, it can be taken as an evolution in the trade show industry wherein, trade show booth design companies can take lessons and inspiration to uncover the new business possibilities.