JCK Las Vegas Trade Show 2021 Blog

How Lighting Plays A Crucial Role In JCK Las Vegas Show

The new lighting technologies are the backbone of the beautiful and striking exhibition stand displays on the show floor. When it comes to exhibiting the jewellery in the prominent event like JCK show, the architecture and graphics are just not enough! The illuminating jewellery requires the proper touch of lighting to capture the accurate, colour, shape and texture. JCK 2021 offers fine jewellery from the world’s top-notch jewellery designers, wholesalers, and manufacturers who are planning to exhibit in this show. It requires appropriate investment in lightning props and fixtures to make the products more appealing and to the foster sales. Here we bring you some important tips and tricks on how to use the lighting in jewellery show like JCK Trade Show to make it more captivating and appealing.

First things first, why focus on lighting for JCK Las Vegas?

  • Enhance the quality of your products
  • Gives a more inviting and welcoming senses
  • Enhance the ambiance and impact the audience
  • Gives a stylish professional look to your products
  • Pinpoint detailing and encourage the audience to buy
  • Helps in determining the tone, mood, and atmosphere

Here are some effective tips and tricks on how to fine-tune your products with the perfect lighting fixtures at JCK Show!

LEDs are the best solution

LED lights provide a variety of white shades that can easily blend well with the displayed jewellery and is always the perfect choice to make your displayed jewellery more appealing. Using LED tones with cooler whites can flawlessly make the diamonds more dazzling while marking a unique statement at JCK Las Vegas. LED lights are versatile that can be easily and efficiently utilized for overhead lighting while creating a huge difference at the trade show.

Choose lights as per your jewellery type

Choosing the lighting as per your jewellery type can assist in turning heads towards your booth. There are various types of diamonds and their spark is completely reliant on the types of lights you are using in your trade show booth. Make sure to set the correct lighting warmth to affix a better clarity while showcasing your diamonds. 6500 K cool white or even higher is the most common lightning warmth used for showcasing diamonds. If you are showcasing gold pieces then you can choose to light of warmth 3000 or 3500 K warm white.

Keep notes on the positioning of the light

How your lights are falling on your products can really make a big difference and therefore, it is extremely important to try different positions before settling down. The jewellery industry majorly uses front and the above light position as it can easily make the jewellery luminous.

Check with a professional

Taking help from the professionals to set up your lighting can assist you in boosting your sales while illuminating your jewellery. Make sure to set a budget and understand the recent lighting technologies that can assist you in choosing the best lighting as per your product type while highlighting the displayed jewellery.

When it comes to exhibiting at JCK Las Vegas, lighting can add additional beauty to your jewellery by highlighting the detailing of all the precious gems. JCK 2021 Trade Show is the perfect space to exhibit your fine pieces of jewellery and if you are still searching for an exhibiting partner, then we are just a call away!

Marketing-Ideas-From-The-Depth-Of-Jewellery-Industry

Marketing Ideas For JCK Las Vegas From The Depth Of Jewelry Industry

The jewelry industry is manifesting day after day while taking along the industry’s pioneers with itself! However, the emerging new and independent jewelers stay clinging in between industry pioneers and marketing. Where at the one end, pioneers continue to grow in their prevailing customer base, new and independent jewelers struggle in between the changing consumer behavior and the new market paradigm- and left behind with jewelry marketers risk. Word-of-mouth advertising from loyal customers may not be an option for many in the market nevertheless, a rich narrative celebrating, and year-round (including holiday) promotions can help the new and emerging jewelers grow. To support the growing industry of (fine) jewelry, JCK Las Vegas trade show offers a unified international platform for all jewelers. Here are some marketing ideas dug from the depth of jewelry for the exhibitors seeking to participate in JCK Las Vegas.

Before we dive straight into the marketing ideas, here’s a first handed Pro Tip for all the emerging exhibitors going to exhibit in JCK!

Pro Tips For Exhibitors Participating In JCK Las Vegas

A major challenge faced by fine jewelry emerging companies is marketing their quality jewelry products to their target audience whereas, the industry pioneers actively promote their products as the best source for delicate and fine jewelry.

Pro-Tip: Avoid price-focused marketing since doing so can alienate your customers. Apart from that, we highly recommend building customer relationships while acknowledging the customers’ value through creative and thoughtful marketing. Practicing so will help you in positioning your brand to success.

Marketing Ideas Trio To Benefit From In Upcoming JCK Las Vegas 

Create Opportunities Via Rich Storytelling: Jewelry being such a symbolic and personal purchase, the customer experience you offer must be as thorough and multidimensional as possible. Storytelling enables the consumers to connect with the brand in the absence of physical/ face-to-face proximity. You are required to convey a sense of uniqueness to potential customers with a series of personalized and thoughtful crafted messages about your fine jewelry products. A skilled copywriter can help you create regular storytelling via emails, blog posts, and social media showcasing the brand’s offering. On that note, including photos of jewelry collections and thoughtful gifting suggestions will help enhance your jewelry marketing at the JCK Las Vegas trade show.

Attract Visitors Via Appealing Jewelry Presentation: Jewelry products are eye appealing due to their designs, styles, and materials used. Therefore, such products are capable of attracting more attention. But how can one find the right way to benefit from such eye-appealing offerings? Well, the best way is the “Presentation” of jewelry. In order to present your jewelry offerings at the JCK trade show, you must display the products with more spacing in between for an impactful presentation. Color thematic and product positioning will also create more appealing visual presentations while increasing the chances of impromptu purchase. Doing so will enable the visitors to notice and engage with displayed offerings that look too good to pass on! And hence, the ultimate success of your jewelry brand ends here with a trade show visitor demanding to buy the displayed items at your trade show booth.

Maximize Display Case Space: Considering the whole space of your trade show booth and how few square feet are occupied by the display cases can change your brand’s marketing game. Typically, most booths lose 40 percent of their total space due to aisle ways, office space, entrance, backrooms, and other facilities. Therefore, leaving the minimal/restricted product display case space! Hence, in an effort to showcase the maximum inventory, the result often leads to visual confusion of the product. On the other side, you can still visually guide your ideal shoppers/customers from one item to another by using basic design theories. To achieve that, create a strong focal point and key areas of interest to direct them through the display by allowing maximized display case space.