How An Experienced Trade Show Logistic Company Can Ease Your Participation

How An Experienced Trade Show Logistics Company Can Ease Your Participation?

As soon as the registration of trade show begins, numbers of trade show activities lines-up- starting from booth selection to modifications to its delivery on the show floor prior the show date. This entire process of exhibiting welcomes un-called crisis if not looked after properly. One of which is trade show logistics and transportation! When exhibiting in a trade show, one of the most critical phases is to manage logistical items. While managing trade show logistics one must watch out the time because if you arrive on the show floor and booth doesn’t then your participation wouldn’t be as effective as it was supposed to be. Other than that, you must check with the trade show booth and logistics management company on the availability of warehouse space.

Significance Of An Experienced Trade Show Logistics Company

As much as logistics is one of the crucial aspects of exhibiting in a trade show, it’s also one of the most challenging businesses to look after in a trade show. Trade show booth shipment to the trade show venue is a complete different shipment due to the fragility, size, and quantity of the packages. Above all of it, logistics is also about co-ordinating the shipping, material-handling paperwork, filling out all the shipping, arrival times to meet show deadlines, and managing the material-handling process. In between all of it, missing out one step can make it noticeable on the show floor. However, such mishaps can be avoided when you choose an experienced trade show booth management and logistics company. In fact the job is best done when the shipping and logistics company is situated near by the venue.

Having said that, Las Vegas has the strong reputation for the trade show industry and in 2017 alone, Vegas hosted approximately 17,767 trade shows. This clearly states that the city hosts highest number of trade shows and supports few of the largest exhibiting halls in the United States including Las Vegas Convention Center, Mandalay Bay, Sands Expo Convention Center, Pack Expo and Las Vegas Marriot, and Las Vegas Convention Center Door 9. Indeed, Las Vegas is known for more than just a gambling and party city of the U.S!

Ready To Deliver Trade Show Logistics Company In Las Vegas

Since Las Vegas is the major city to host USA’s ½ trade shows and events, don’t you think that finding a trade show booth rental, shipping/transportation and logistics company must be appointed in Vegas itself? Appointing shipping and logistics company situated in Las Vegas is the most convenient step for the exhibitors exhibiting in Las Vegas and nearby cities due to the trade show booth shipping, transportation, and logistics feasibility- which means MORE SAVING ON LOGISTICS COST!

Sensations Exhibits acquires its own production house and warehouse in Las Vegas while easing out end-to-end exhibiting process especially including shipping and logistics. From the day of our establishment, we ensure to always send our clients well-equipped to the expo hall- from pre-set demo to actual site set-up. As a matter of fact, our team arrives to the event hall before you do- to nail every piece in its place before handing over the assembled booth. This is how our logistics team works- precise & accurate ALWAYS!

Trade Show Booth Transportation & Logistics Tips To Be Kept In Mind

In this shipping, transportation & logistics guide, you will learn about some exclusive tips that will guarantee you the success in your next trade show participation. It includes working on your trade show booth before-hand and tracking essential exhibiting materials and products that you require on show floor- to be delivered on time and in a professional manner.

  • Always opt to ship the booth keeping one extra day in your hand just in case the shipment.
  • Confirm the material managing, handling, drayage fees with the trade show logistics company.
  • Be sure to mention destination, address, event name, your booth number, date of the trade show, contact information for on-site coordinator, and move-in date.
  • Choose an experienced freight shipping carrier- accustomed to tight timelines and co-ordination.
Trade Show Booth Rental Design Ideas For Solar Power & Energy Industry Shows-30

Trade Show Booth Rental Design Ideas For Solar Power & Energy Industry Shows

Did you know that trade show booth rental that incorporates creative product display/design helps in building successful face-to-face connections? Well, that’s the fact accepted by all the trade show marketers- “power point of any booth rental is its design”! Conveying the right message to your audience is the key to get inside their minds and investing in a well-conceptualised trade show booth rental design can help you achieve the objective. However, design of a trade show booth is a subjective matter- products differ from industry to industry. So does the nature of product, its size hence, its representation!

Since trade shows enables products to escape website and catalogue confinement, it becomes crucial to offer first-hand intelligent representation to the products. Considering a unique product demonstration draws a crowd and encourages your trade show booth rental attendees to engage with brand, and products, this blog post will offer you some exclusive insights of trade show booth rental design ideas particularly for solar power & energy industry show!

Upcoming Solar Power & Energy Industry Trade Shows

Speaking of solar power & energy industry trade shows in particular, you will realise that there are massive machineries and equipment to showcase in your booth! Which require some re-thinking of design outlays. The same is lined-up to be discussed further in this post. Before that here are three highly recognised solar power & energy industry trade shows to get idea from:

Distributech: DISTRIBUTECH International is a highly proclaimed event that focuses on bringing one-on-one engagement and to build business relationship. Typically, Distributech conference provides knowledge, products & services associated to energy efficiency, electricity delivery automation & control systems, renewable energy integration, demand response, T&D system operation and reliability, advanced metering, cyber security, water utility technology, communications technologies, and much more.

PowerGen International: PowerGen International, annually organized trade show works as a knowledge giving and experience sharing platform. The show goes on for three days representing new innovations made in energy industry. Whether its visitors or exhibitors- all have the opportunity take benefit from PowerGen International as it hosts insightful seminars, conferences, and discussions while focusing on the newest industry topics, trends and inventions. 

Intersolar North America: Intersolar North America is proclaimed as the prime trade show focusing on solar industry. The event offers comprehensive and exclusive insights about the American and international solar sector. Significantly the trade show emphases on solar thermal technology, photovoltaics, and solar architecture. Other than that, Intersolar also include PV cell, manufacturing system suppliers, components and mounting systems suppliers, module and inverter manufacturers, service companies as well as manufacturers of solar thermal applications, heating and cooling.

Trade Show Booth Rental Design Ideas & Product Positioning

  • Create An Environment: Create an environment that emphasis the products- environment similar to the products. To achieve the same- add graphics, relatable props, and hanging signs. You can also install kiosks right next to the products describing its geographies and advantages. This kind of architectural trade show booth rental design aids in enlightening products’ characteristics and adds the definition to the space and brand.
  • Light Up The Products Bright: Highlight your products with bright lights. You can choose HQI light, LED light or concealed light (spotlight) putting more attention on your products. Lighting up the shelves or display cases, or simply blasting the entire booth with lot of light will help centralizing the products.
  • Build A Stable Platform Supporting Big Products: Since big products often sit on the trade show booth floor, you must build a strong platform. For that, we recommend original flooring covered with a carpet. Avoiding any kind of flooring will eliminate the chances of product displacement during the show. Therefore, choose a carpet over any other type of flooring to build a stable platform that supports big products.
  • Mount The Products: Products up to 20 kilograms can be mounted however, it require extremely strong structure in order to support and prevent fall-out. Typically, the same is suggested for small to medium sized products but mounting big products comes with certain terms and conditions. If you opt to mount big and heavy products, we suggest you to analyse all the odds attached with it.
  • Avoid Displaying Too Many Big Products: A trade show booth rental swamping with too many big products looks cluttered where the space of your trade show visitors is compromised. In order to prevent clutter, consider displaying only your best sellers or new launches. It’s a proven advice for increased positive results. 

 

The Decade Of Transition Trade Show Technology Insights

The Decade Of Transition: Trade Show Technology Insights

Tracing the back-dated history of the trade show industry explains how exhibiting model came into existence- by demonstrating goods in market called “bazaars” specifically in Middle East. Fast-forwarding approximately 100 years, 1851 got legitimately engraved as a year marking the first-ever trade show hosted by Queen Victoria! Indeed history has a lot to showcase the bygone era of traditional marketing but when you look around, you will realize, you are all surrounded by automation-inspired technology.

Accepting the fact, technology innovation is largely considered as a process to accelerate, streamline and economize the activities around us; meanwhile, it has also contributed to transforming businesses across the world. Speaking of which, technology has always been a valuable aspect in delivering show insights, work efficiencies, and improved decision-making at the trade shows. Believe it or not, event technology has helped increase 20% trade show attendance, proliferate productivity by 27%, and reduce costs by 20-30%? Let’s unveil a few of the trade show technologies witnessed over the last decade! 

Digital Directories/ Catalogs

Years back, printed directories and catalogs were in mainstream at trade shows. However, today, the numbers of printed directories are dwindling fast. By that time, a surge was witnessed in digital directories and catalogs resulting in print cost savings while enabling show investment somewhere else. Here are some compelling findings denoting the advancements seen in trade show industry with the growth in digital catalogs:

  • Increase in visitors engagement by 33 %
  • Increase in sponsorship sales by 13 %
  • Decline in printing cost by 7 %

Event Software Programs

Two prime factors of trade shows are face-to-face marketing and lead generation- to which, strategic planning and right execution are just as fundamental to attain the success on show floor! However, in 2008World Economic Forum stated, “It’s crucial for event organizations to have core competencies- that come along with technology readiness”. In later years, event software programs such as etouches and schedulers came into existence streamlining communication and providing an optimal timeline to stay on track.

Gamification

The American Marketing Association defines gamification as “the process of utilizing psychological and sociological factors driving intense gameplay to consumer measurement”. Gamification is a fantastic method to craft an environment on show floor that encourages active participation and holds attendees in an interactive mode. In fact, the response suggests that businesses gaining acceptance as investments in software programs show significant monetary benefits besides greater customer engagement. As a matter of fact, New York Based Company reported revenue growth by 126 % in the first half of 2013 soon after incorporating gamification software in its business model.  

Virtual Reality

Virtual reality has drastically amplified the value of trade shows in past few years. Not even five years back, CES was proclaimed as the virtual reality technology show of the years in 2016- had an entire section of VR showroom that became a buzz in the tech world. A survey conducted in 2016 to collect responses in favor of Virtual Reality suggested, 52% of the customers were likely to associate with a brand sponsoring VR experience. Meanwhile, Intel showed a profound interest in representing what VR has to do with presentations and events by exhibiting in CES 2017.

Virtual & Hybrid Trade Shows

By the end of 2020, trade show industry took a drastic shift in hosting events. A situation with which we all are familiar! Virtual events in response to pandemic were likely to offer support to the tearing industry. Report submitted by Event Outlook, stated, 93% of business leaders invest in virtual events. On the other hand, same study report stated, 97% of event marketers expecting growth in hybrid trade shows. This new exhibiting model indeed gave flexibility and expansion to the industry.

Coming towards the end, last and foremost technology introduced by Sensations Exhibits called “Smart Booth” is another add-on to the list! Smart Booth comes with access to operate your physical booth by being remote. Hence, this decade has served tremendous technology innovations beneficial for the trade show industry while enabling organizers and exhibitors to make the most on show floor. Let’s embrace the offered innovations and see what the coming decade holds for future events!  

Top 3 Evolutions That Trade Show Industry Has Witnessed Recently

Top 3 Evolutions That Trade Show Industry Has Witnessed Recently

2021 is the year of experimentation and rebuilding- the year of transition and evolutions! Barring the uncertain business situation and starting over to shape the future of trade show industry is what lies next to us. Proven to be more successful than ever- embracing evolution is the new format of the trade show booth design and trade show booth builder industry in 2021. A report submitted by UFI, the global association of trade show industry, stated that trade shows will once mark the success than all-time after going off for once. To this, UFI polled 457 different companies from 64 countries while claiming that the end results of their poll are the gold for trade show industry.

Here are few facts that will re-establish your faith in trade shows, stated by UFI:

  1. Revenues will be double in 2021 in comparison to last two years
  2. 57 per cent of North Americans voted for in-person trade shows over virtual events
  3. 64 per cent of the respondents said the loss that occurred last year has reinforced the importance of face-to-face trade shows

2021 Comes With Great Evolutions: Recent Evolutions Witnessed By Trade Show Industry

Hybrid Trade Show Booths Are The Next Best Option

Hybrid trade show booths are a combination of modular and custom rental exhibits. In line to make its place in the trade show industry- these booths are the real-life examples of successful trade shows. Having said that, hybrid booths are the emerging trade show format showcasing evolution in the industry. Additional accessible features and customized content are two distinctive characteristics of hybrid trade show exhibits. Its ability to host an interactive booth in global trade shows is highly captivating. Hence, hybrid trade show booths are the next best option for the exhibitors looking to increase profits in coming years.

Flexible Ticketing For Hassle-Free Entry In Trade Shows

Events transitioning from live to virtual, virtual to hybrid, and again to live has left the trade show industry with unrealized evolution- evolution of flexible ticketing. Show organizers introducing flexible ticketing for trade shows to accommodate exhibitors and visitors while challenging the uncertain scenarios, was needed to evolve! Well another yet significant benefit of offering flexible ticketing at trade show is retaining delegates (since its designed in such a way that can be utilized in any given circumstances such as show postpone, reschedule or virtual/hybrid shift while eliminating the need of refund). Moreover, flexible ticketing will enable customers to select in-between live or virtual trade show completely based on their location and preference. Indeed, the flexible ticketing option initiated via show organizers plays a crucial role in retaining attendees, offering peace of mind to the delegates and allowing trade show industry to operate fluidly despite of uncertainty.

Digital Disruption Made Exhibitors’ Life Easier

Technology born from digital disruption offers competitive advantages to the exhibitors while letting them ripe customer engagement successfully. One of the crucial advantages of technology for trade shows is the ability to generate personalized experience for the visitors. Speaking of next level digital disruption seen on show floor is virtual reality and AI create a unique and personalized kind of interactions with the trade show attendees. Do you remember when exhibitors used to hand out their brochures to the visitors to advertise their product (s) and service (s). Well, virtual reality and artificial intelligence now allows your audience to experience and feel a product in real with the help of digital disruption while making their each dollar count worthwhile at your trade show booth. Through digital disruptions like virtual reality and artificial intelligence, exhibitors can now take their booth’s presentation at global level.  

Technology-Trends-For-Trade-Shows-Happening-In-2021

Technology Trends For Trade Shows Happening In 2021

The trade show industry has seen an unfortunate downfall in past one year. Events being called across the industry lead to uncertainty and discerning situation. Meanwhile, virtual events grasped the drowning rate of trade shows. Big shows went virtual and managed to take place! But by the time (a few months ago), the trade show industry started responding with events confirmations and governments to re-open the industry. However, re-opening of the trade shows added quite a change- strictly to be followed by exhibitors and visitors for the public’s safety. In this course, health and hygiene protocols also came along with the hybrid format- which seemed to be implemented by several shows. Of course, hybrid trade shows were the expansion to the events while maximizing the trade show’s reach by enabling exhibitors and visitors to participate from anywhere in the world. However, it turned; hybrid events couldn’t replace face-to-face trade shows!

Face-to-face trade shows indeed, can’t be replaced. Interaction and networking at in-person events widen the business opportunities and ways to demonstrate your products. Herein, combating the uncertainty of interaction with visitors and industry peers, we propose the idea to install technology in your trade show booth. Therefore, if you want people to interact with you and explore your brand, technology is a great way to encourage safe interaction. These technologies include digital elements and interactive online experiences. Here are some possible technology trends that you can incorporate in your next trade show display.

Technology Trends You Can Incorporate In Your Next Trade Show Booth

  • Gesture Catalogues
    Gesture Catalogue is one of the technology driven concepts that replicates the traditional pamphlets and brochures to display your company profile, products and services offered. It gives ease to browse about your company and offered products & services using in-store tablets/smart screens. These catalogs are typically an example of smart technology to display customized digital business catalogues that can be operated via hand and voice gestures.
  • Video Walls
    The ability to interact with visitors is the key to create enriched experiences. And the perfect way to attract increased footfall and engage your trade show booth visitors is to share visual content via video walls. Video wall technology adds an innovative paradigm to the exhibiting experience- an immersive way to achieve the most! By simply covering the walls of your trade show booth with multiple video walls, can help transform the regular space into a truly immersive space.
  • AI For Exhibitions
    It’s not just that Artificial Intelligence (AI) Technology re-shaped the entire computer science branch but also gave the technology edge to the exhibition industry. Automated lead generation, client feedback and integrated visitor’s analysis are few extensions that benefited to exhibition industry in assistance with Artificial Intelligence. AI technology integrated into exhibition stands designed and built by us contain the advancements backed by AI.
  • Schedulers
    Eliminating the lack of communication, schedulers work as the viable technology for exhibitors and visitors to stay updated about the meeting and conference to take place at the trade show. Other than this, schedulers are also specialized in profiling your company detail, products & services including staff information and types of available collaborations. A more significant aspect of schedulers is, it is integrated with ER Show Interactive Trade Show Floor Map enabling the exhibitors to pre-book the hall and booth stands in real-time and extends the benefit to search booths and their respective product and service offerings.

Additional Technology Take Ways For Your Next Trade Show Display

Downloadable business cards and e-brochures encompassing your company’s information can be the relevant technology to incorporate in future trade show booths. Other than that, you can also include graphics containing the QR code that will ensure a touch-less exchange of information. Indeed, technology is inevitable that continues to evolve at a rapid pace. So, let’s just utilize the offerings of revolutionizing technology that can later help you and your company to grow a single touch.