Top 3 Evolutions That Trade Show Industry Has Witnessed Recently

Top 3 Evolutions That Trade Show Industry Has Witnessed Recently

2021 is the year of experimentation and rebuilding- the year of transition and evolutions! Barring the uncertain business situation and starting over to shape the future of trade show industry is what lies next to us. Proven to be more successful than ever- embracing evolution is the new format of the trade show booth design and trade show booth builder industry in 2021. A report submitted by UFI, the global association of trade show industry, stated that trade shows will once mark the success than all-time after going off for once. To this, UFI polled 457 different companies from 64 countries while claiming that the end results of their poll are the gold for trade show industry.

Here are few facts that will re-establish your faith in trade shows, stated by UFI:

  1. Revenues will be double in 2021 in comparison to last two years
  2. 57 per cent of North Americans voted for in-person trade shows over virtual events
  3. 64 per cent of the respondents said the loss that occurred last year has reinforced the importance of face-to-face trade shows

2021 Comes With Great Evolutions: Recent Evolutions Witnessed By Trade Show Industry

Hybrid Trade Show Booths Are The Next Best Option

Hybrid trade show booths are a combination of modular and custom rental exhibits. In line to make its place in the trade show industry- these booths are the real-life examples of successful trade shows. Having said that, hybrid booths are the emerging trade show format showcasing evolution in the industry. Additional accessible features and customized content are two distinctive characteristics of hybrid trade show exhibits. Its ability to host an interactive booth in global trade shows is highly captivating. Hence, hybrid trade show booths are the next best option for the exhibitors looking to increase profits in coming years.

Flexible Ticketing For Hassle-Free Entry In Trade Shows

Events transitioning from live to virtual, virtual to hybrid, and again to live has left the trade show industry with unrealized evolution- evolution of flexible ticketing. Show organizers introducing flexible ticketing for trade shows to accommodate exhibitors and visitors while challenging the uncertain scenarios, was needed to evolve! Well another yet significant benefit of offering flexible ticketing at trade show is retaining delegates (since its designed in such a way that can be utilized in any given circumstances such as show postpone, reschedule or virtual/hybrid shift while eliminating the need of refund). Moreover, flexible ticketing will enable customers to select in-between live or virtual trade show completely based on their location and preference. Indeed, the flexible ticketing option initiated via show organizers plays a crucial role in retaining attendees, offering peace of mind to the delegates and allowing trade show industry to operate fluidly despite of uncertainty.

Digital Disruption Made Exhibitors’ Life Easier

Technology born from digital disruption offers competitive advantages to the exhibitors while letting them ripe customer engagement successfully. One of the crucial advantages of technology for trade shows is the ability to generate personalized experience for the visitors. Speaking of next level digital disruption seen on show floor is virtual reality and AI create a unique and personalized kind of interactions with the trade show attendees. Do you remember when exhibitors used to hand out their brochures to the visitors to advertise their product (s) and service (s). Well, virtual reality and artificial intelligence now allows your audience to experience and feel a product in real with the help of digital disruption while making their each dollar count worthwhile at your trade show booth. Through digital disruptions like virtual reality and artificial intelligence, exhibitors can now take their booth’s presentation at global level.  

Technology-Trends-For-Trade-Shows-Happening-In-2021

Technology Trends For Trade Shows Happening In 2021

The trade show industry has seen an unfortunate downfall in past one year. Events being called across the industry lead to uncertainty and discerning situation. Meanwhile, virtual events grasped the drowning rate of trade shows. Big shows went virtual and managed to take place! But by the time (a few months ago), the trade show industry started responding with events confirmations and governments to re-open the industry. However, re-opening of the trade shows added quite a change- strictly to be followed by exhibitors and visitors for the public’s safety. In this course, health and hygiene protocols also came along with the hybrid format- which seemed to be implemented by several shows. Of course, hybrid trade shows were the expansion to the events while maximizing the trade show’s reach by enabling exhibitors and visitors to participate from anywhere in the world. However, it turned; hybrid events couldn’t replace face-to-face trade shows!

Face-to-face trade shows indeed, can’t be replaced. Interaction and networking at in-person events widen the business opportunities and ways to demonstrate your products. Herein, combating the uncertainty of interaction with visitors and industry peers, we propose the idea to install technology in your trade show booth. Therefore, if you want people to interact with you and explore your brand, technology is a great way to encourage safe interaction. These technologies include digital elements and interactive online experiences. Here are some possible technology trends that you can incorporate in your next trade show display.

Technology Trends You Can Incorporate In Your Next Trade Show Booth

  • Gesture Catalogues
    Gesture Catalogue is one of the technology driven concepts that replicates the traditional pamphlets and brochures to display your company profile, products and services offered. It gives ease to browse about your company and offered products & services using in-store tablets/smart screens. These catalogs are typically an example of smart technology to display customized digital business catalogues that can be operated via hand and voice gestures.
  • Video Walls
    The ability to interact with visitors is the key to create enriched experiences. And the perfect way to attract increased footfall and engage your trade show booth visitors is to share visual content via video walls. Video wall technology adds an innovative paradigm to the exhibiting experience- an immersive way to achieve the most! By simply covering the walls of your trade show booth with multiple video walls, can help transform the regular space into a truly immersive space.
  • AI For Exhibitions
    It’s not just that Artificial Intelligence (AI) Technology re-shaped the entire computer science branch but also gave the technology edge to the exhibition industry. Automated lead generation, client feedback and integrated visitor’s analysis are few extensions that benefited to exhibition industry in assistance with Artificial Intelligence. AI technology integrated into exhibition stands designed and built by us contain the advancements backed by AI.
  • Schedulers
    Eliminating the lack of communication, schedulers work as the viable technology for exhibitors and visitors to stay updated about the meeting and conference to take place at the trade show. Other than this, schedulers are also specialized in profiling your company detail, products & services including staff information and types of available collaborations. A more significant aspect of schedulers is, it is integrated with ER Show Interactive Trade Show Floor Map enabling the exhibitors to pre-book the hall and booth stands in real-time and extends the benefit to search booths and their respective product and service offerings.

Additional Technology Take Ways For Your Next Trade Show Display

Downloadable business cards and e-brochures encompassing your company’s information can be the relevant technology to incorporate in future trade show booths. Other than that, you can also include graphics containing the QR code that will ensure a touch-less exchange of information. Indeed, technology is inevitable that continues to evolve at a rapid pace. So, let’s just utilize the offerings of revolutionizing technology that can later help you and your company to grow a single touch.